Fannie isn't just a name on a bottle. She is the woman we all know--and the woman many of us are.
Fannie is the one you call when you can't get a grass stain out of a Sunday dress. She's the one who knows exactly which tea helps a fussy baby, and the one who has every trick up her sleeve for every household woe. She's the neighbor who drops off a casserole without being asked, and the friend who listens to your breastfeeding struggles without judgment.
Fannie represents the collective wisdom of all women.
I chose the name Fannie's because, well, I couldn't resist a good pun. At the time I was developing our spray on, no-touch diaper rash spray (DR Spray). I mean, we're talking about baby bums here, who better than Fannie to care for your baby's fanny? It was too perfect to pass up.
So Fannie is two things: She's the wise friend who has your back (and your front), and she's the reminder that even when you're elbow-deep in postpartum woes, or diaper changes, it's Okay to have a sense of humor about it.
I'm Kit, the mom sanitizing bottles and running spreadsheets. But Fannie? Fannie is the spirit of the brand: expert, helpful, and just a little bit cheeky.
Because let's be real--if we can't laugh about our "fannies," we're going to cry. And I'm here to make sure you do neither.
-Kit